Blind Box Buying for Beginners: How to Choose Your First Series盲盒新手入门：第一个系列该怎么选
A beginner's guide to buying blind boxes as a retailer: how to choose a first series, what a complete display set contains, and the four numbers to check before you commit.零售新手选购盲盒指南：第一个系列怎么选、一整端到底包含什么、下单前必须核对的四个数字。
The most common beginner mistake is choosing an IP by hype rather than by sell-through data. A first purchase should be decided on four numbers: official retail price, wholesale cost per case, expected sell-through in 90 days, and gross margin at your own retail price.新手最常见的错误，是按热度而不是按动销数据来选 IP。第一次进货应该由四个数字决定：官方零售价、每端批发成本、90 天预期动销率、以及你按自己零售价计算的毛利率。
What a Complete Display Set actually contains一整端（Complete Display Set）到底包含什么
A Complete Display Set is the factory-sealed retail display box. Depending on the series it holds 6 or 12 blind boxes, and the count is printed on the product page and on the outer case. The shipping carton that arrives may contain multiple sets — that carton is not a set, and breaking it down is not wholesale.Complete Display Set 指原厂原封的零售陈列盒，视系列而定含 6 个或 12 个盲盒，具体盒数印在产品页和外箱上。到货的运输外箱可能装着多端，这个外箱不等于「一端」，拆零销售不属于批发范围。
| Item核对项 | What to verify要确认什么 |
|---|---|
| Boxes per set每端盒数 | 6 or 12, printed on the product page and outer case6 或 12，印在产品页与外箱上 |
| Case seal整端封条 | Factory sticker intact; no re-tape, no glue marks原厂标完整，无二次贴胶、无胶痕 |
| Carton count外箱端数 | How many sets per shipping carton, for freight planning一个运输外箱装多少端，用于运费测算 |
| Barcode / SKU条码 / SKU | Matches the product page, scannable at retail与产品页一致，零售端可扫码 |
How to pick a first series第一个系列怎么选
- Pick an IP with an active US retail presence, so your customers already know the characters.选在美国已有零售认知度的 IP，你的顾客已经认识这些角色。
- Prefer series with 6-box sets for the first order — lower cash commitment per series, more series per shipment.首单优先 6 盒装的系列：单系列占用的现金更少，一单能铺更多系列。
- Check the number of regular figures per series. 4 regular figures means easier shelf sell-through than 12 rare ones.看常规款数量。4 个常规款比 12 个稀有款更容易在货架上卖动。
- Avoid a series you cannot display properly. A series that needs a 60cm cabinet but sells for 18 dollars per box is a margin trap.避开你无法好好陈列的系列。需要 60cm 展示柜、但单盒只卖 18 美元的系列是毛利陷阱。
- Start with 1 case per series across 4–6 series. This is the cheapest possible market test.每个系列先来 1 端，一次铺 4–6 个系列。这是成本最低的市场测试。
The four numbers to check before you commit下单前必须核对的四个数字
| Number数字 | Good benchmark参考基准 |
|---|---|
| Wholesale cost ÷ official retail批发成本 ÷ 官方零售价 | 30–45% for vinyl, 25–40% for plush搪胶款 30–45%，毛绒款 25–40% |
| Gross margin at your retail按你的零售价算毛利率 | 55–70% before labour and rent扣除人工与租金前 55–70% |
| 90-day sell-through90 天动销率 | 50%+ for a healthy first series首个系列达到 50% 以上算健康 |
| Break-even units保本销量 | Should be reachable within one season应在一个销售季内可达成 |
Choose on sell-through math, not hype. Start with 6-box sets across 4–6 series, and confirm wholesale cost lands at 30–45% of official retail.按动销账选品，不按热度。以 6 盒装系列铺 4–6 个系列起步，确认批发成本落在官方零售价的 30–45%。
Frequently asked questions常见问题
What is the minimum order for blind box wholesale?最低起订是每个系列 1 整端（Complete Display Set），每端 6 或 12 个盲盒。支持不同 IP 与系列混批，每个系列至少 1 端。
What is the minimum order for blind box wholesale?One Complete Display Set per selected series, with 6 or 12 blind boxes per set. Mixing IPs and series is allowed, with at least one set per series.
How many blind boxes are in one display set?视系列而定，常见为 6 个或 12 个，具体数字印在该系列产品页与外箱上。
How many blind boxes are in one display set?It depends on the series — commonly 6 or 12 boxes. The exact count is printed on the product page and on the outer case.
Should a first-time buyer start with plush or vinyl figures?通常先做搪胶/PVC 款：单价高、复购稳、退货率低。毛绒款更依赖短视频带货，起量快但退货率明显更高。
Should a first-time buyer start with plush or vinyl figures?Usually vinyl or PVC figures first: higher unit price, steadier repeat purchase, lower return rate. Plush depends more on short-video selling and returns noticeably more often.
MOQ 1 Complete Display Set (6 or 12 blind boxes). FOB Shenzhen or Yantian by default, DAP and DDP quoted separately.1 整端起订（每端 6 或 12 个盲盒）。默认 FOB 深圳或盐田，DAP 与 DDP 单独报价。