Seasonal Buying Calendar for Blind Box Retailers盲盒零售商的节日选品与备货节奏表
A month-by-month buying calendar for blind box retail: which seasons demand which IP types, when to place orders for holiday gifting, and how to avoid post-season dead stock.盲盒零售的逐月选品与备货节奏：各季旺销品类、节日礼品何时下单，以及如何避免节后死库存。
Blind box demand is extremely seasonal, and the cost of guessing wrong is high because the products expire commercially. Order timing matters as much as IP selection.盲盒需求的季节性极强，而判断失误的代价很高，因为这些产品在商业意义上会「过期」。下单时机的意义与 IP 选择同等重要。
Month-by-month rhythm逐月节奏
| Period时段 | Demand drivers需求驱动 | Category focus品类重点 | Order lead time下单提前量 |
|---|---|---|---|
| Jan–Feb1–2 月 | Post-holiday, tax refund season, new year resolutions节后、春节红包、新年计划 | Value-priced small gifts高性价比小礼品 | 4–6 weeks4–6 周 |
| Mar–Apr3–4 月 | Spring break, Mother's Day, Easter春假、母亲节、复活节 | Plush, gift sets毛绒、礼盒套装 | 6–8 weeks6–8 周 |
| May–Jun5–6 月 | Graduation season, summer events毕业季、夏季活动 | Mid-tier, limited edition中端价位、限量款 | 8–10 weeks8–10 周 |
| Jul–Aug7–8 月 | Summer camp, travel, back-to-school prep夏令营、旅行、开学准备 | Small blind boxes, keychains小盒装、钥匙扣 | 6–8 weeks6–8 周 |
| Sep–Oct9–10 月 | Halloween, school opening, pre-holiday stocking万圣节、开学、节前备货 | Horror IP, bundles恐怖 IP、组合装 | 8–10 weeks8–10 周 |
| Nov–Dec11–12 月 | Thanksgiving, Christmas, holiday gifting感恩节、圣诞、节日礼品 | Premium, gift-box, exclusive高端款、礼盒、独家 | 12–16 weeks12–16 周 |
The holiday gifting window is not December节日礼品窗口不在 12 月
Retail gifting decisions are made in advance. In the US, meaningful holiday gifting traffic typically starts in early November and peaks in the first half of December. Stock arriving after mid-December sells at clearance prices or becomes dead stock.零售礼品决策是提前做出的。在美国，有实质意义的节日礼品需求通常从 11 月初开始，12 月上半月达到高峰。12 月中旬之后到货的货只能按清仓价卖，或者直接变成死库存。
Avoiding post-season dead stock避免节后死库存
- Stop replenishing a series 4 weeks before the season ends, even if it is still selling.在季末前 4 周停止对该系列补货，即使它还在动销。
- Cap holiday purchases at a percentage you are willing to sell at 50% off.把节日备货量控制在你愿意按 5 折清掉的比例以内。
- Choose IP with evergreen appeal for your biggest buys; use seasonal IP only for small quantities.最大宗采购选常青 IP；季节性 IP 只做小批量。
- Order gift boxes and exclusive SKUs early — they have the longest production lead time and the highest post-season loss.礼盒与独家 SKU 要早订：生产周期最长，节后损失也最高。
Order 12–16 weeks ahead of peak season, stop replenishing four weeks before it ends, and never let holiday buys exceed what you would clear at half price.旺季提前 12–16 周下单，季末前 4 周停止补货，节日备货量不得超过可半价清掉的规模。
Frequently asked questions常见问题
When should I order blind box stock for the US holiday season?提前 12–16 周，也就是 9 月初下单，才能在 12 月上半月到货。12 月中旬之后到货的只能按清仓价处理。
When should I order blind box stock for the US holiday season?12–16 weeks ahead, which means placing orders in early September to arrive by the first half of December. Stock arriving after mid-December sells at clearance prices.
What is the best selling period for blind boxes in the US?10–12 月的节日礼品季最强，其次是 5–6 月毕业季与 3–4 月的毛绒礼品季。
What is the best selling period for blind boxes in the US?The October to December holiday gifting season is strongest, followed by the May–June graduation season and the March–April plush gifting period.
How do I avoid dead stock after the season?季末前 4 周停止补货、把节日备货量控制在可 5 折清掉的比例以内、大宗采购只选常青 IP，并把礼盒与独家款提前下单。
How do I avoid dead stock after the season?Stop replenishing four weeks before the season ends, cap holiday buys at a level you would clear at 50% off, buy evergreen IP in volume, and order gift boxes and exclusive SKUs early.
MOQ 1 Complete Display Set (6 or 12 blind boxes). FOB Shenzhen or Yantian by default, DAP and DDP quoted separately.1 整端起订（每端 6 或 12 个盲盒）。默认 FOB 深圳或盐田，DAP 与 DDP 单独报价。